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Well played Nio!
Investor summaryBullish
The author believes NIO's new ES9 will make the existing ES8 look more attractive and affordable, boosting its sales.
Bull points
- The ES9's release makes the existing ES8 appear more attractive and affordable to consumers.
- This product halo effect is expected to drive increased sales for the ES8 model.
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Post body
I don't care much for the ES9!! But what I do care about is the people who look at it and decide to get the ES8 instead! Because the ES9 makes the ES8 look a lot more attractive and affordable.......
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