At $4.66 SNAP is close to all time lows which it bounced off of three months ago. So what’s changed in three months?
SNAP fell 40% YTD after AR glasses launch, but analysts see 75% upside, credit rating upgraded, and activist investor aims to 7x value.
- Analysts project a massive 75% upside for SNAP, significantly higher than peers.
- Fundamental improvements including a credit rating upgrade to BB- and a 16% workforce reduction.
- Activist investor Irenic acquired a 2.5% stake with a plan to increase the company's value by 7x.
- The stock crashed 20% in a few days following the unveiling of the Specs AR glasses.
- Q1 earnings report was mixed, indicating potential underlying operational challenges.
Should we expect the stock to revisit all time lows in the high $3’s or is it likely the stock will quickly bounce back to $5-$6?
Well, let’s compare the state of the company now with three-four months ago when the stock traded in the $3-$4 range.
February - April: all social media stocks got absolutely hammered when entering 2026. RDDT, PINS and SNAP were all roughly down 50 % year to date at some point in February-April. Fast forward to today and RDDT and PINS are now roughly down 25 % year to date while the same was true for SNAP until a few days ago when the unveiling of the Specs AR glasses caused to stock to crash 20 % in the span of a few days which means it’s now down over 40 % year to date. Interestingly, approximately ten different stock analysts updated their ratings and price targets for the stock following the glasses unveiling and not one of them was negative. They were all neutral and reiterated their predictions except for the Wells Fargo analyst which actually raised their price target.
Now, analysts usually aren’t held in very high regard to be fair and a lot of the times it does seem like they just place their bets near where the stock price is. Still, it’s worth taking note analysts see roughly 30 % upside for PINS and RDDT, 40 % upside for META but a whopping 75 % upside for SNAP.
Most analysts who have commented on the recent unveiling of the Specs glasses generally say everything went the way they expected it to. They care much more about the core business of the company.
A few notable things to note when looking at now vs February-April for Snap Inc: On June 3 SP Global Ratings upgraded the company's issuer credit rating to BB- from B+. On March 31 activist investor Irenic disclosed a massive 2.5 % stake in the company and they shared a plan to 7x the company’s value. On April 15 Snap Inc cut 16 % of its workforce ie 1,000
jobs due to AI advancements.
Snap’s Q1 earnings report was kinda mixed but it seems the company’s pivot to profitability is going well. What’s not going well is the continued decline in daily active users in North America.
So, what do you think- is the stock going to be pinned in the $4 range or will it reach new historical all time lows at sub $4, or is it poised to bounce back over $5 again and maybe reach $6 short term? Just five days ago it traded for $6 and the Specs glasses unveiling caused it to crash to its current trading price of $4.66.
Finally it’s worth noting that the stock jumped almost 10 % last week when the Iran peace deal was announced. Of course, with the Hormuz strait now closed (or is it?) it’s possible it will react negatively tomorrow when the market opens unless the bottom
Is in.
They have 950 million users and never turned an actual profit. My God, at least Zuck can run a real life business. Snap spectacles are not going to be worn by anyone, they're hilariously ugly. Longtime shareholder and I regret it.
Those glasses really are ugly
You can't be in business for over a decade and not turn a profit. That's crazy. It wouldn't even be eligible for a value trap, as there's no value.
You can't be in business for over a decade and not turn a profit.
Easily the most underdiscussed and concerning situation in markets for the last ~10 years. Like $MDB (https://finviz.com/stock?t=MDB&p=w) has been in business for almost 20 years and has never made money other than the last two quarters.
And the NoSQL MongoDB product has so many competing commercial and open source solutions it's wild (DynamoDB from AWS; Firestore from Google Cloud; Couchbase; PostgreSQL). Their MongoDB Atlas Cloud product is fine.
Yes, but in the entire span of the company, they are unprofitable.
Look at the SG&A and you'll see why the stock is trading at this valuation.
Also I don't think glasses are ever going to be a thing.
Meta, Apple, Snapchat, none of them are going to make glasses the go-to device for AI when we already have phones. It also doesn't help that these wearables are either too heavy or too damn ugly.
Tech glasses have made an incredible leap in terms on usability.
Problem has always been looks. When that thing is on your face, looks matters more than the actual function.
None of the companies have been able to get a slim or cool looking version out there with current tech. I think Meta is getting close.
Snap is a bag of shit I am still holding hoping to always recover what i invested.
My average buy price is $5.28 so I’m currently down 10 % ish.
I feel the pain for whoever bought at like $9 but having bought around $5 I honestly feel it has little downside and a ton of upside.
Nothing you’ve written is about why the company is worth more than $5 a share. It’s all about”it’s down 50% omg its value” this is all hopes and dreams investing
Profitability has always been shit. They are not a high margin business if you compare them to regular SaaS companies and even those are being sold off.
Why does an 8 billion dollar company need so many employees?
Maybe if they stopped giving the c suite over $1 billion in SBC, it might be a buy. And if one of them did an open market purchase, ever, i might be more interested. I bought, but sold at s slight loss. Maybe at these prices it could be a buy
Last time I opened Snapchat there was nothing but thirst traps on my discover page and onlyfans bots sending me requests. I hope it burns to the ground.
What metrics are you looking for as a shareholder?
It would seem Snap doesn’t have any of those, just a weird billionaire founder who maintains control over his dual class of stock company and tries to remain relevant.
Lol if you believe that to be the truth then you are somethin' special. Keep drinking the Kool-Aid 😉 that'll get you far in life

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