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Xbox Hikes X and S Consoles Price by More Than $100, Discontinues 2 TB Model due to rising memory prices
Investor summaryBearish
Xbox raises console prices by over $100 and discontinues the 2TB model due to surging memory and storage costs.
Bull points
- Xbox is offering flexible financing and refurbished models to sustain consumer demand despite price hikes.
Bear points
- Memory and storage prices have surged 2.5x and are expected to double again, severely squeezing hardware margins.
- Consoles are typically sold at a loss, meaning the cost crisis directly impacts profitability.
- Hiking prices by >$100 and discontinuing the 2TB model could dampen consumer demand.
MSFT半导体
Post body
https://variety.com/2026/gaming/news/xbox-price-hike-x-s-consoles-discontinue-2-tb-model-1236790767/
The now-discontinued 2 TB model was the highest priced current gen Xbox console. The blog continues: “Last October, we increased XBOX console price by $20-$70 in the U.S. We hoped another price increase would not be necessary, and we have spent the last several months working with suppliers on options. Unfortunately, console storage and memory prices have increased by more than 2.5x and we expect another doubling by the fall of 2027. The entire consumer electronics industry is struggling with the current components crisis, but the effects are particularly hard on consoles. Unlike phones, computers, speakers, and other consumer devices, consoles are typically not sold at a profit, but instead for less than they cost to make.”
In the post, Xbox went on to cite multiple “programs to make XBOX consoles more accessible,” including buy now, pay later plans, interest free financing, previously owned consoles and certified refurbished models.
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