Is TTWO one of the best long-term investments of this decade, or am I letting GTA 6 hype cloud my judgment?

I've been thinking about this investment for a long time, and I recently decided to go all in on Take-Two Interactive (TTWO). I'm heavily invested because I genuinely believe Rockstar and Take-Two are entering what could be their most successful era.

Obviously, GTA 6 is the main reason, but my investment thesis goes far beyond the game's launch this November.

Here's how I see it:

• GTA 6 will likely become one of the biggest entertainment launches of all time.
• The PC release should create another major wave of sales.
• Future versions for next-generation consoles (PS6/Xbox) could extend the game's lifecycle even further.
• GTA Online could generate revenue for many years, just like GTA V did.
• Rockstar will eventually move on to projects like Red Dead Redemption 3 and possibly remasters of older titles.
• Meanwhile, Take-Two still owns valuable franchises through 2K, such as NBA 2K and Borderlands.

I know the biggest counterargument is that "GTA 6 is already priced in." That's exactly what I'm trying to figure out.

I'd love to hear objective opinions from both bulls and bears.

• Do you think TTWO is still an attractive long-term investment around current prices?
• How much of GTA 6's success do you think is already reflected in the stock?
• Is there a real risk of a "buy the rumor, sell the news" event after launch?
• Looking beyond GTA 6, do you think Take-Two has the potential to outperform the market over the next 5–10 years?

I'm looking for thoughtful discussion that challenges my thesis, not just confirmation of it.